Estate and Vintage Jewelry Trunk Shows Done Differently
If your store has tried a trunk show before, you already know the basic model. A collection shows up, someone sets it up, and your team is left to sell pieces they know nothing about to customers who have never bought estate jewelry before.
Mayflower builds the show differently. Your team gets the preparation system, the scripts, and the training before the show opens. During the show, a Mayflower estate jewelry expert is on-site to tell the stories behind the pieces and answer any question a customer or your staff has about estate and vintage jewelry. Your team makes the sales. Mayflower tells the stories that make those sales possible.
Your customers never see Mayflower. It is your store, your event, your brand.
What Your Team Gets Before the Show
The preparation system is where most trunk shows fail. Mayflower solves that before the show ever opens.
Every store receives a week-by-week timeline from booking to show day with built-in milestones so nothing gets left to the last minute. Alongside that is a preparation checklist covering outreach, display setup, and event-day execution. Your team also sets goals at the start so everyone knows what success looks like and what it takes to get there.
The clienteling scripts are what most stores say they needed all along. Your team gets language for introducing estate and vintage jewelry to customers who have never bought it, how to start the conversation, how to build anticipation before the show opens, and how to bring the Mayflower expert into the conversation when a deeper question comes up.
During the Show
A Mayflower estate jewelry expert can be on-site for the duration of your trunk show. Mayflower helps with setup, talks with customers about the pieces, shares the history and stories behind the jewelry, and answers questions from your staff and your customers about estate and vintage jewelry.
Your team handles the floor, the customer relationships, and the sales conversations. The Mayflower expert gives them something real to sell with.
A Collection Built to Sell
Our collection of estate, vintage, and antique jewelry is pre-curated and pre-priced across a range of price points. Every customer who walks through your door during the show has something within reach. The goal is not to put aspirational pieces on display. It is to make sure everyone can walk out with something they love.
Two Formats
Both formats include postcards for customer outreach. An expanded marketing kit with additional materials is available for purchase.
Trunk Show
Full preparation system with a Mayflower estate jewelry expert on-site
Your team uses the preparation system and works the floor during the show. The Mayflower expert handles setup, storytelling, and customer questions about the pieces. Your team makes the sales. This is the format that produces the strongest results.
Ready, Set, Vintage
An inventory only event.
A curated display your store manages on its own using the full preparation system. Your store can feature the Mayflower collection, your own estate or vintage pieces, or a combination of both. Timeline, checklist, goal setting, and clienteling tools are all included.
These Shows Work in Smaller Markets
Estate and vintage jewelry customers exist in every market. We’ve found that in smaller towns they are often completely untapped. That is your advantage.
Marketing the Show
Every show includes postcards for outreach to your existing customer base. An additional marketing kit is available with graphics and materials your team can use across social media, email, and your website.
Is This the Right Trunk Show for Your Store?
Trunk shows work best for stores whose teams are willing to prepare for the event. The system makes that straightforward. If your staff is ready to follow the timeline and engage customers during the show, everything they need is there from the start.
If that sounds like your store, share your details below or email hello@mayflowerestatebuyers.com and we will be in touch. You can also give us a call at (410) 236-7088.
FAQs
For a staff trunk show, your team prepares in the weeks before the show using the timeline, checklist, and clienteling scripts Mayflower provides. During the show, your team works the floor and handles sales conversations. The Mayflower estate jewelry expert handles questions about the pieces and the stories behind them.
A Mayflower estate jewelry expert can be on-site for every staff trunk show. The inventory-only format is run independently by your store using the preparation system Mayflower provides.
No. The show runs under your store’s name. Mayflower does not put its name on anything. Your customers see your store, your event, and your brand.
Yes. The inventory-only format supports the Mayflower collection, your own estate or vintage pieces, or a combination of both.
1,000 postcards for customer outreach customized with your branding. An expanded marketing kit is available for purchase.